LinkedIn offers several ad formats to choose from such as sponsored content, sponsored InMail, display ads, and dynamic ads. Some of the common objectives for LinkedIn ad campaigns include generating leads, driving website traffic, increasing brand awareness, and promoting a product or service. Your objective will determine the type of ad format you use and the targeting options you select. The first step in creating a successful LinkedIn ad campaign is to clearly define your objective. Running a successful LinkedIn Ad campaign Define your objective Using this ad campaign type, you can create your ads to launch a campaign, connect with the right people and more importantly, only have to pay for the ads that work. Text ads are simple but effective pay-per-click (PPC) or cost-per-impression (CPM) ads on LinkedIn. There are three different formats for dynamic ads that are follower ads, spotlight ads and job ads.Ī Beginner’s Guide to Running LinkedIn Ad Campaigns Text Ads Dynamic Adsĭynamic LinkedIn ad campaigns are meant to personalize your ads with LinkedIn profile data. With this LinkedIn ad campaign type, brands can directly message potential customers thereby increasing engagement and response. Message ads are a great way to reach out to your prospects through messaging. With sponsored content ads, you can target your most valuable audience using profile-based data, build brand awareness, and nurture important relationships. This LinkedIn ad campaign type comes in three different formats that include single-image ads, video ads, and carousel ads. Sponsored content is ads that pop up right in the LinkedIn feed of the people you want to reach. In most scenarios, the campaign chosen will depend on several factors such as the objective, cost of advertising on LinkedIn & target audience. This allows you to find the one that works for you and your target audience. A Beginner’s Guide to Running LinkedIn Ad Campaigns Types of LinkedIn Ad Campaignsīefore getting started to run your first LinkedIn ad campaign, it is important to know the LinkedIn ad types available.
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